To download a free audio version of this post, click here. I had this post all planned. I was going to use a novella I was writing in my Santa Series, under my Grayson name. I started the novella at the end of June, and planned to finish it within a week, so that we […]
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For a free audio version of this post, click here. My plan all along for this series was to take a few projects of mine and use them as examples of ways to apply niche marketing thinking to books. It took me a while to get here. If you want to see some real world […]
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For A Free Audio Version of This Blog, Click Here. At the risk of overwhelming you all, I’m going to discuss strategies for niche marketing before I get specific. Please note that this is the fourth post in a series on niche marketing. Please look at the previous three posts so that you know where […]
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For an audio version of this blog, click here. I dithered a lot before starting this post. I wanted to show you how to pare that long list of mine that I featured in the previous blog down into something manageable, to show how niche marketing is done in an effective manner. But I couldn’t […]
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For an audio version of this blog, click here. This summer, we have finally decided to revamp a number of things about our business. Dean and I started WMG Publishing over 13 years ago, and based it on the traditional publishing model. Back then, we didn’t see that traditional publishing would make itself mostly irrelevant. […]
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For an audio version of this blog, click here. Niche marketing has existed since the beginning of marketing. Back in the day, though, companies didn’t call it “niche” marketing. These places marketed to their category or their type. The idea that something could be marketed to everyone was a mid-20th century idea, bolstered by television. […]
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To get a free A.I. audio version of this blog, click here. I did not expect to spend the past two days working on Patreon. I mean, I planned on updating my Patreon page sometime in the future. As I wrote in the Year in Review post about advertising, much of what I had been […]
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I have a lot of big plans for 2023. I have to revamp the business side of my writing career. That requires a lot of work from me. I’m making this blog a process blog because it’s taking me longer than I want to get the pieces in place. But, I’m finding, that’s the way […]
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I’ve been dreading this post, but not for the reason that you think. Somewhere, probably back in November, I had gotten the bright idea that I would do this post and find a social media site to replace Twitter for my promotion and news needs. (As a former journalist, I found Twitter very useful. I […]
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In last week’s post, I talked about the sense of urgency in publishing. I suggest you read the post, because it’s important for all of us. We need to understand how, in the world of entertainment, the producers of content have lost control of the sense of urgency, and how that sense of urgency has […]
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