At a dinner a few nights ago, Dean said that he was having trouble figuring out how to talk about some of the steps we make in licensing. Dean’s the one who is the face of our workshops, and we’re doing one that chronicles the transition we’re making at WMG Publishing from a publishing business to a licensing business. (You can join it that transition […]
I’ve been doing a series on licensing for writers, which is subtitled “Rethinking the Writing Business.” Normally, I would put this particular blog as Part 8 of the series, but I’m afraid that would prevent a number of people from reading the post. And I think all writers need to read this blog post, whether they’ve read the previous licensing posts or not. Initially, I […]
Everyone who read the previous post on inventory and the things you needed to do to manage your inventory freaked out. Or, rather, everyone who communicated with me afterwards ran the scale from mildly freaked out to majorly freaked out. And I must confess: the idea of going through all of my inventory, with an eye to licensing every little piece, freaks me out as […]
At WMG Publishing, they call me Tom Hanks in The Room. What they’re referring to is the movie Big, in which 13-year-old Tom Hanks works for a toy company. He’s the guy in the room, playing with toys, and saying, “Wouldn’t it be cool if the toy did this? And that? And what about a different toy that does this and that?” I can come […]
I know some of you worried after the first post about the licensing business that you wouldn’t be able to do any of this until you were famous, or until your project is as big as Game of Thrones. That’s incorrect. You can do it as a relative unknown with a brand-new project, if you go about it correctly.
When a writer dies, usually one of three things happens to her writing estate: It goes dormant. This is the most common thing. Most heirs have no idea how to deal with the mass of writing and published materials left over. The heirs might noodle with it for a while, but after that, they’ll accidentally or maybe even purposely forget about it. It gets subsumed […]
When the disruption hit the publishing industry ten years ago, I watched with a wary eye. After I finished The Freelancer’s Survival Guide in the summer of 2010, I repurposed this weekly blog to help me understand the changes the publishing industry was undergoing. It seemed, in those heady days, that everything changed daily. And there was a large contingent of brand-new writers who knew […]
An introduction to the Licensing Expo blogs that will appear here all summer long.
I didn’t mean to go down the rabbit hole this afternoon. I blame Led Zeppelin. Seriously. I blame them. In mid-May, I flagged an article on Rollingstone.com titled “The Eternal Revenue Stream of Led Zeppelin.” I had no real idea what the article was about, but I figured it might be important for writers, because the music business is always way ahead of the next […]
We are at the tailend of what I like to call the messy middle of the Diving Universe Kickstarter. Every Kickstarter has a pattern. It goes well in the beginning—almost a straight upward trajectory if you’re graphing it. And then it plateaus. If you’re lucky, the Kickstarter has another growth spurt before funding. And if you’re really lucky, there’s another growth spurt at the very […]