In the middle of September, an article on Medium.com went viral. In an article titled “How To Lose A Third of A Million Dollars Without Really Trying,” the writer managed to blame everyone but herself for her stunning ignorance of the business of writing and publishing. I wouldn’t normally link to that kind of ignorance, but I feel it’s important here, for this blog post, […]
Yes, licensing can bite you. And it can bite you when you only look at the money, and not at the rest of the deal.
So, those of you who regularly read this blog are thinking, now are we going to talk about how much we can earn? Yeah, kinda sorta. I want those of you who haven’t yet read this series to read two posts: the decision tree and the first post on money. (Actually, I’d love to have you read the entire series, but that’ll take some time. […]
See that piece of art at the top of this post? I licensed that cartoon through Canstock Photo, which I generally use for these posts. There are other stock art licensing sites, and WMG Publishing uses a bunch of them. I’m sure many of you do too. The license I agreed to for this particular piece of art is pretty standard. I paid a few […]
So I freaked some of you out with the Decision Tree for licensing projects, which was the subject of the last post. I know this because many of you defaulted to the tried-and-true “I’m not famous enough yet,” which I dealt with in the previous post. The thing is, folks, you license your writing/work/characters/setting the moment you send it into the public sphere, whether you […]
At a dinner a few nights ago, Dean said that he was having trouble figuring out how to talk about some of the steps we make in licensing. Dean’s the one who is the face of our workshops, and we’re doing one that chronicles the transition we’re making at WMG Publishing from a publishing business to a licensing business. (You can join it that transition […]
I’ve been doing a series on licensing for writers, which is subtitled “Rethinking the Writing Business.” Normally, I would put this particular blog as Part 8 of the series, but I’m afraid that would prevent a number of people from reading the post. And I think all writers need to read this blog post, whether they’ve read the previous licensing posts or not. Initially, I […]
Everyone who read the previous post on inventory and the things you needed to do to manage your inventory freaked out. Or, rather, everyone who communicated with me afterwards ran the scale from mildly freaked out to majorly freaked out. And I must confess: the idea of going through all of my inventory, with an eye to licensing every little piece, freaks me out as […]
At WMG Publishing, they call me Tom Hanks in The Room. What they’re referring to is the movie Big, in which 13-year-old Tom Hanks works for a toy company. He’s the guy in the room, playing with toys, and saying, “Wouldn’t it be cool if the toy did this? And that? And what about a different toy that does this and that?” I can come […]
I know some of you worried after the first post about the licensing business that you wouldn’t be able to do any of this until you were famous, or until your project is as big as Game of Thrones. That’s incorrect. You can do it as a relative unknown with a brand-new project, if you go about it correctly.