Business Musings: Why I Love Taylor Swift

I love Taylor Swift, and I’m not afraid to admit it. It’s not just because her song “Shake It Off” accompanied me on my daily run during those tough days earlier this year when my world got infiltrated by haters. (Swift wrote the song with Max Martin and Shellback as a response to the criticism she constantly receives.) “Shake It Off” reminded me that I’m better off writing than I am worrying about people who aren’t worth my time.

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The Business Rusch: In The Beginning (Discoverability Part 5)

Alert American music fans monitoring social media in the wee hours of Friday, December 13th, became—for a few hours anyway—the most newsworthy fan base in the world. Somewhere around midnight on either Thursday or Friday depending on the time zone,  Beyoncé—in the words of Consequence of Sound’s editor-in-chief Michael Roffman —“simply uploaded her fifth, eponymous-titled album […]

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