The Business Rusch: Advertising, Print Editions, and Traditional Publishing (Discoverability Part One)

 The latest buzz word in the publishing industry is “discoverability.” Everyone’s worried about the “mountain of crap” that self publishing will (has?) brought into the industry—including self published authors. Everyone ignores two important facts: one person’s crap is another person’s beloved book, and publishing has always produced books in great volume. The newly merged Penguin […]

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