Business Musings: The Problem With Skimping (Niche Marketing Part 8)

For an audio version of this post, please click here. I had nearly a dozen conversations in July with writers who told me why they did not use Shopify for their online store. Instead, these writers used dated products that were the Big Thing in 2015 or freebies from the web (which is scary, when […]

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Business Musings: Direct: The Year in Review Part 8

On January 6, 2023, Michael W. Lucas made a rather important announcement on his blog. He wrote, in all caps: AMAZON IS NO LONGER MY BIGGEST INCOME SOURCE. It’s not that he added a consulting business to his writing income, or started doing in-person speaking gigs. He didn’t get a day job. Instead, he’s been, […]

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