Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As […]

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Business Musings: The Rise of The Backlist

The new year hadn’t even had a week to catch its breath before the first year-end numbers for 2014 appeared. The definitive numbers—if you can call any numbers “definitive” in traditional publishing—won’t show up until late February or early March. But the early numbers reveal quite a bit. Publishers Weekly spent the first full week […]

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Business Musings: What Traditional Publishing Learned in 2014

I want to say nothing, but that’s not true. Traditional publishers learned a lot these past few years, and in 2014, started putting their knowledge into action. Over the next few weeks, I’ll do the traditional media thing, and provide you with my own sort of year in review. All of it will focus on […]

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The Business Rusch: The Logic Behind Self Publishing

Every morning, I read two or three newspapers on my iPad. One of those papers, The Los Angeles Times, has continued to showcase an editorial about the “death” of the self-published author. (I refuse to link to this thing; look it up yourself if you’re curious.) Okay, the article’s not really the death of the […]

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The Business Rusch: Writing Like It’s 2009

Probably the most popular blog post I’ve written in the Business Rusch series appeared in May, 2011. Geared toward traditionally published writers and new writers coming in, “Writing Like It’s 1999” explains how the many truths of publishing from the last century are no longer truths, but myths. The post gets reprinted often. It’s part […]

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The Business Rusch: The Changing Definition of Publishing

The Business Rusch: The Changing Definition of Publishing Kristine Kathryn Rusch   This week, the announcements for the Pulitzer Prize shocked the publishing world because, for some reason, the Pulitzer board declined to chose a winner from the three fiction nominees. Lost in the controversy (besides the hurt feelings of the fiction nominees and the fact […]

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