The Business Rusch: Lies, Damned Lies, and Statistics

The Business Rusch: Lies, Damned Lies, and Statistics Kristine Kathryn Rusch The quote in my title comes from Mark Twain’s autobiography.  Twain said: “Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: “There are three kinds of lies: lies, damned lies and statistics.” The problem with […]

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The Business Rusch: The Halo Effect

The Business Rusch: The Halo Effect Kristine Kathryn Rusch In October, my novel Wickedly Charming had a one-week e-book promotion. The book was free to e-book buyers on the big sites (Amazon, Barnes & Noble, iBookstore) for one week only. This promotion wasn’t my idea. Instead, my publisher Sourcebooks set up the promotion with the e-stores. I only found out about it because my short […]

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