statistics – Kristine Kathryn Rusch

The Business Rusch: Lies, Damned Lies, and Statistics

March 7, 2012March 9, 2012Kristine Kathryn Rusch42 Comments

The Business Rusch: Lies, Damned Lies, and Statistics Kristine Kathryn Rusch The quote in my title comes from Mark Twain’s autobiography. Twain said: “Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: “There are three kinds […]

The Business Rusch: The Halo Effect

December 22, 2011December 26, 2011Kristine Kathryn Rusch44 Comments

The Business Rusch: The Halo Effect Kristine Kathryn Rusch In October, my novel Wickedly Charming had a one-week e-book promotion. The book was free to e-book buyers on the big sites (Amazon, Barnes & Noble, iBookstore) for one week only. This promotion wasn’t my idea. Instead, my publisher Sourcebooks set up the promotion with the […]