The Business Rusch: Shifting Sands

I live on the beach. Here the sand shifts daily. We expect it. We watch it. The tide comes in; the tide goes out; the sand moves. But I grew up in the Midwest. The land is firm there, solid. When someone builds a road it remains a recognizable road. Frigid winters and hot summers may buckle the pavement, but the road beneath remains something […]

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