Business Musings: Types of Brands (Branding/Discoverability)

I’ve been talking to myself lately. Actually, I’ve been talking back to podcasts, vlogs, and emails. Ever since I said I would be doing a series on branding, I’ve gotten links to great branding tips. (Please, keep them coming.) Every single link I received that dealt with branding from a writer’s perspective talked about cover […]

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Business Musings: The People in Our Offices

I’m tired. Emotionally tired. My world is changing, and personally, I wasn’t prepared for it. That my world is changing while the greater world—the real world—is also changing is just serendipity, I guess. I’ve blogged about the larger changes, just a bit, talking about how to write in dark times, but some of that post […]

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Business Musings: Obsession, Delusion, and Writing

I’m sure you’ve all seen the first. Stephen King wrote one of his every-five-years or so essays defending the prolific writer. His essays are always a little defensive, because he’s writing for the literary crowd, and always a little perplexed, as if he’s not sure why people complain when someone writes fast. (I’m perplexed about that too.)

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The Business Rusch: The Old Ways Part 2 (or Discoverability Part 4 Continued)

Last week, I wrote a blog about the way traditional publishers market bestselling books. Most writers, indie published and traditionally published, mimic what traditional publishers do for their bestsellers. Unfortunately, traditional publishers put very little thought into their promotions. As long-time traditionally published bestseller (who happened to be a salesman before he became a writer) […]

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