Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As I’ve said all along, we writers must accept that we’re […]

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Business Musings: Money Talks

Want to know the future of publishing? You’ll find it in TV. I know, I know, a bunch of you just went, “Huh?” But seriously, the entertainment industry is the entertainment industry is the entertainment industry, and those of us who write and publish have a small corner of it. I often use examples from the music industry on this blog, especially as I look […]

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