The Business Rusch: The All-Important Fan Base

I spent the holidays seeing movies. I expected to relax. I did not expect to find a blog topic, but I did. Two of the movies I saw, Jack Reacher, and The Hobbit: An Unexpected Journey, came from books. Both films had a different approach to the book’s fan base.  In one case, it might pay off. In another, it didn’t. For months, I have […]

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The Business Rusch: Ghosts of Writers Future

Earlier this week, I sat down with the pile of estate planning books I’d bought to prepare for this series of blog posts I’ll be doing on estate planning for writers. My plan is this: I’ll blog about this topic about once a month as I research it and as I determine how to improve the wills that Dean and I already have. I wrote […]

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