The Business Rusch: The Logic Behind Self Publishing

Every morning, I read two or three newspapers on my iPad. One of those papers, The Los Angeles Times, has continued to showcase an editorial about the “death” of the self-published author. (I refuse to link to this thing; look it up yourself if you’re curious.) Okay, the article’s not really the death of the […]

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The Business Rusch: The End of the Unprofessional Writer

On July 24, 2012, Canada’s The Globe and Mail published an article titled, “There Will Be No More Professional Writers in The Future.”  The article cites a number of writers, from the ubiquitous Scott Turow to Ewan Morrison who, The Globe and Mail thoughtfully tells me, is “an established British writer.” Morrison says that the advances […]

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The Business Rusch: Pay No Attention To That Man Behind The Curtain

The Business Rusch: Pay No Attention To That Man Behind The Curtain Kristine Kathryn Rusch   The curtains are rustling. In some gilded office, a little dog with a lot of attitude has taken a green curtain in his teeth and has pulled it aside, revealing a rather plain and disappointing figure pulling a bunch […]

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The Business Rusch: The Halo Effect

The Business Rusch: The Halo Effect Kristine Kathryn Rusch In October, my novel Wickedly Charming had a one-week e-book promotion. The book was free to e-book buyers on the big sites (Amazon, Barnes & Noble, iBookstore) for one week only. This promotion wasn’t my idea. Instead, my publisher Sourcebooks set up the promotion with the […]

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