In the middle of all of this moving, I managed to finish what I was calling “The Branding Book.” Last spring, I wrote a series of posts on branding for authors, and like so many topics I explore on my publishing blog, this topic grew and grew as people asked questions. You can see the original posts (in a slightly different order) with the comments […]
A few weeks ago, I teased in my business blog that we would be doing a Kickstarter for our brick-and-mortar bookstore, North by Northwest Books, here on the Oregon Coast. We’ve been planning the Kickstarter since we bought the bookstore in August…
I got really weird about a book recently. Dean and I stopped at the mail on the way out of town for a day off. On our days off, I often go to Starbucks and read a paper book. Why not read on my Kindle or iPad? Because my days off are no-screen days. Otherwise, I’ll obsessively check my email or text some friends […]
I’m working really hard on a big Diving Universe saga, which is taking 99% of my brain power, it seems. I forget to do basic things, like letting you know about all the various projects of mine that have appeared. I’ve finally put Promo!!! on my daily calendar, with a specific assignment to see if that’ll work. It’s working tonight. I finished my pages on […]
Every year, we hold a Business Master Class at the Oregon Coast. We gather a lot of knowledge and boot-strap information. All of us are indie or hybrid, and we’re looking for ways to improve our careers. And some of this is for me, since traveling to a big conference like NINC is exceedingly difficult for me (I can’t fly any more) and I’d […]
I mentioned a few posts back that I would have a lot of news this fall. And I do. It stuns me. First, let me thank all the people who have supported the Pulphouse Kickstarter so far. As I write this, we’ve hit two of our stretch goals and are halfway to the third. The first stretch goal guaranteed an extra electronic issue of the […]
There’s less reason to game the Times list now, however. The list has bifurcated so much that you can climb the top of one of the many lists with sales that my first novel (which didn’t even sniff at the list) blew out of the water in its first week twenty-five years ago. Big publishers don’t make a lot of money on 5,000 copies. Indies do, compared to expenses. But big publishers do not.
So, the amount of work that someone had put into placing Sarem’s book on the bestseller list made no sense to me at all. Where was the profit here? What was the point? Bragging rights are nice, but unless you have money to burn, ordering 18,000 copies of your own book is pretty expensive.
Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll take my 50,000 sales over your sales any day,” she […]
So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.
These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.
If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….