Business Musings: Bookstores and Libraries (Planning for 2019 Part 3)

If you’re a writer and, more specifically, if you’re an indie writer, there’s a lot of opportunity in the bookstore and library markets. Yes, indeedy, I’m talking brick-and-mortar stuff. First, a reminder: I’m doing a short series reviewing 2018 with an eye toward 2019. If you have not read the first post in this series, […]

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Business Musings: Brand Identity (Branding/Discoverability)

Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?

Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.

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Business Musings: The Hybrid Learning Curve

In talking to hybrid writers, I did miss something. It only concerned a handful of writers, and most of them only wrote one series. These writers would email me after they had indie-released a new book or two in their existing series, and complain that the series wasn’t growing.

When these writers were traditionally published, the series grew well. Each book sold better than the last. Now, even taking into account the year or so of sales, the books sold at the same number of copies or less than the previous volumes had.

I couldn’t figure it out…

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Business Musings: The Agent Clause (Contracts/Dealbreakers)

This week, let’s deal with the clause that agents insert into your book contract with your publisher. (This is the book contract that your agent negotiated for you. Yes, I’m telling you the agent inserted something into that contract that benefits the agent, but doesn’t benefit you.) Agents have been abusing this clause for years now. Agents, not publishers, even though this clause is in a publishing contract between the writer and her publisher.

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Business Musings: Sneaky Money Grabs (Contracts/Dealbreakers)

I was going to write a blog on why you never hire people for a percentage of your sales for the life of the project. I was going to look at some of the contract terms that writers should be wary of, from companies like Booktrope, companies that still exist.

And then I choked on a big gigantic paragraph in the Booktrope sample author agreement. This big gigantic paragraph is the one thing that allowed Booktrope to raise millions of dollars. Had Booktrope succeeded, that success would have come at the expense of its authors.

The scary thing is that other companies are behaving the exact same way.

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