Business Musings: Advertising: The Year in Review Part 6

2022: The year that advertising stopped working. That’s not true, but it feels true. Conversations at the 20Booksto50K conference were all about the broken ad revenues, and the inability to goose algorithms. BookBub ads don’t seem as effective. Newsletter campaigns aren’t working. And what happened to all the book bloggers? Nothing seemed to get a book traction…except…BookTok, maybe. Social media sites at the beginning of […]

Read Me 8 Comments

Business Musings: Tea Leaves: Year in Review 2022 Part 4

I started this year’s Year in Review blogs with traditional publishing partly because that Department of Justice anti-trust case produced such juicy tidbits that I couldn’t ignore them, and partly because I have always started with traditional publishing. Back in the day, I saw all of us (writers, readers, and publishers) as creatures that emerged from traditional publishing. Now, I see a lot of writers […]

Read Me 5 Comments

Business Musings: The Year in Review Part 2: Traditional Publishing

In the course of this insane year, in which the news cycle was on overdrive in every single industry, and the Western world (which is what I mostly follow) spent all of its time splitting into factions and screaming at each other. In a year that had a moment of holy crap, are we really going to slide into World War III?  followed by the […]

Read Me 9 Comments