The Business Rusch: Social Media (Discoverability Part 10)

 As I got deep into this discoverability series, I promised that I would examine marketing strategies from passive to active. I have to abandon that promise now, because most everything we’ll discuss from here on out will be active. By active, I mean you’ll have to do something—write something, design something, or pay for something—and […]

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The Business Rusch: Scarcity and Abundance

The Business Rusch: Scarcity and Abundance Kristine Kathryn Rusch   For nearly two years now, I’ve been trying to find a succinct way to express how publishing is changing. So imagine my pleasure when I found the exact analogy that I wanted in John Seabrook’s New Yorker article, “Streaming Dreams,” about YouTube. A few years […]

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The Business Rusch: Modern Writer Survival Skills (Changing Times Part 18)

The Business Rusch: Modern Writer Survival Skills (Changing Times Part Eighteen) Kristine Kathryn Rusch I was going to title this installment “Beginning Writers Part Three,” but I think that title is too exclusive. Because all writers are going to need the skill sets I’m going to describe below to get through these changes in publishing. […]

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