Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?
Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.
I’m not here to discuss the merits or lack thereof of Booktrope or ARe. I did that in other posts. What I need to discuss here is the future.
You see, these closures were right on time. And several other closures will follow in the next few years.
Some of the upcoming closures will be predictable. And others will catch us all by surprise.
Why am I saying this?
Because …
To do modeling for the next year of your business, you need to be as clear-eyed as possible. You should research trends for your business for similar economic times, if you can.
Then you figure out as best you can what your future will be.
Here’s how you do it.
Here’s what I wish: I wish that writers had business sense. I wish that they would then use their collective multimillion dollar clout to fight the real war, the one that the music industry is slowly turning its attention to.
Spade and Paladin find themselves snowed in at a remote sf convention, with a killer on the loose! Get your copy here.
The Chase, the latest Diving novel, answers a lot of your questions about the series. It also might cause you to ask a few more. Click here to find out more.
All the licensing blogs in one volume. Learn how to think about your writing business in a way that will enable you to work smarter, not harder. Get yours here.
For book clubs and reading groups, complete with questions! Go here to order.
