For A Free Audio Version of This Blog, Click Here. At the risk of overwhelming you all, I’m going to discuss strategies for niche marketing before I get specific. Please note that this is the fourth post in a series on niche marketing. Please look at the previous three posts so that you know where I’m coming from, particularly last week’s post. And remember, that […]
Business Musings: Brand Identity (Branding/Discoverability)
Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?
Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.
Business Musings: All Romance Ebooks & Visions of The Future Part Two
I’m not here to discuss the merits or lack thereof of Booktrope or ARe. I did that in other posts. What I need to discuss here is the future.
You see, these closures were right on time. And several other closures will follow in the next few years.
Some of the upcoming closures will be predictable. And others will catch us all by surprise.
Why am I saying this?
Because …
Business Musings: Running A (Writing) Business In Uncertain Times
To do modeling for the next year of your business, you need to be as clear-eyed as possible. You should research trends for your business for similar economic times, if you can.
Then you figure out as best you can what your future will be.
Here’s how you do it.
Business Musings: Fighting the Wrong War
Here’s what I wish: I wish that writers had business sense. I wish that they would then use their collective multimillion dollar clout to fight the real war, the one that the music industry is slowly turning its attention to.
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