For an audio version of this blog, click here. Niche marketing has existed since the beginning of marketing. Back in the day, though, companies didn’t call it “niche” marketing. These places marketed to their category or their type. The idea that something could be marketed to everyone was a mid-20th century idea, bolstered by television. […]
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Every time I turn around, someone is talking about advertising. It seems like every news story mentions it. Many of the magazines I subscribe to mention it. When I go on social media someone is discussing it. Right now, every business article that revolves around Hollywood or movies or TV mentions advertising, because it’s changing. […]
Continue ReadingI feel like I’ve been on a particularly grueling business trip, and am slowly recalibrating back into my office. I worked very hard in the front part of April as I prepared for the science fiction writing workshop I ran here on the Oregon Coast. Then the workshop happened. Lots of great discussions, great questions, […]
Continue ReadingI promised in the comments of last week’s blog that I’d write about newsletters. Except for mentions and brief discussion in blogs on other topics, I really haven’t discussed newsletters much. In my book Discoverability, I list newsletters as one of the minimal things a writer should do (in addition to a static website and […]
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