Business Musings: What Is Discoverability? (Discoverability Part Oooops I Left This Out)

WMG Publishing has Discoverability, the book based on the posts I was writing from November to April, on the schedule for the fall of 2014, which meant I had to get off my butt and assemble those posts into something coherent. I write the pieces, and then I build the bridges to hold them together. This post is one of those bridges…

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The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)

 We’re all familiar with the “fierce urgency of now.” We have experienced it all of our lives. It’s that feeling that we have to have something or have to do something right now or we’ll lose the chance. When it comes to buying something, “the fierce urgency of now” used to drive our purchasing life. […]

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