At a dinner a few nights ago, Dean said that he was having trouble figuring out how to talk about some of the steps we make in licensing. Dean’s the one who is the face of our workshops, and we’re doing one that chronicles the transition we’re making at WMG Publishing from a publishing business to a licensing business. (You can join it that transition […]
Business Musings: Expect Success
I’ve been doing a series on licensing for writers, which is subtitled “Rethinking the Writing Business.” Normally, I would put this particular blog as Part 8 of the series, but I’m afraid that would prevent a number of people from reading the post. And I think all writers need to read this blog post, whether they’ve read the previous licensing posts or not. Initially, I […]
Business Musings: Licensing Everywhere (Rethinking The Writing Business Part Seven)
We’ve been deep in the licensing business for six weeks now (more if you follow me on Patreon), and it’s time to take a different perspective for the next two weeks or so. We’ll be diving deeper into licensing and the things we need to do for licensing—going back into the weeds, as it were, in the next couple of weeks, but licensing has been […]
Recommended Reading List: July, 2019
I confess: there’s a lot of material here from June. You see, as I was about to write the last few recommendations on the June list, a massively ugly flu hit. I missed the deadline, but the list went up automatically. Incomplete, but declared done by the deadline. You won’t know what’s July or June, though, not that it matters. And I’m doing my best […]
Business Musings: Art (Rethinking The Writing Business Part Six)
The eagle-eyed among you will note that we changed the cover of the brand-new Kristine Grayson release about two weeks after the book came out. Allyson Longuiera, the publisher of WMG and our designer, discusses the reasons why in her blog of a few weeks ago. The short version is really simple: the art on the cover appeared on another book first. Another fairy tale […]
Business Musings: Triage (Rethinking The Writing Business Part Five)
Everyone who read the previous post on inventory and the things you needed to do to manage your inventory freaked out. Or, rather, everyone who communicated with me afterwards ran the scale from mildly freaked out to majorly freaked out. And I must confess: the idea of going through all of my inventory, with an eye to licensing every little piece, freaks me out as […]
Business Musings: Inventory (Rethinking The Writing Business Part Four)
At WMG Publishing, they call me Tom Hanks in The Room. What they’re referring to is the movie Big, in which 13-year-old Tom Hanks works for a toy company. He’s the guy in the room, playing with toys, and saying, “Wouldn’t it be cool if the toy did this? And that? And what about a different toy that does this and that?” I can come […]
Business Musings: The Story (Rethinking The Writing Business Part Three)
I know some of you worried after the first post about the licensing business that you wouldn’t be able to do any of this until you were famous, or until your project is as big as Game of Thrones. That’s incorrect. You can do it as a relative unknown with a brand-new project, if you go about it correctly.
Business Musings: The Licensing Business (Rethinking The Writing Business Part Two)
When a writer dies, usually one of three things happens to her writing estate: It goes dormant. This is the most common thing. Most heirs have no idea how to deal with the mass of writing and published materials left over. The heirs might noodle with it for a while, but after that, they’ll accidentally or maybe even purposely forget about it. It gets subsumed […]
Business Musings: Rethinking The Writing Business (Part One)
When the disruption hit the publishing industry ten years ago, I watched with a wary eye. After I finished The Freelancer’s Survival Guide in the summer of 2010, I repurposed this weekly blog to help me understand the changes the publishing industry was undergoing. It seemed, in those heady days, that everything changed daily. And there was a large contingent of brand-new writers who knew […]
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