As some of you know, we’re running a subscription drive Kickstarter for Pulphouse magazine. We’ve got all kinds of rewards, starting at $25 for a six-issue subscription. In fact, the six-issue subscription comes with every reward. As I mentioned in some of my posts, we also have merchandise in the Kickstarter. The merch is priced low, but has the six-issue sub added in, so you’ll […]
Business Musings: Applying Niche Marketing (Niche Marketing Part 6)
For a free audio version of this post, click here. My plan all along for this series was to take a few projects of mine and use them as examples of ways to apply niche marketing thinking to books. It took me a while to get here. If you want to see some real world examples, take a look at the previous post. If you’re […]
Business Musings: One Thing. Maybe One And A Half. (Niche Marketing Part 5)
To get a free audio version of this post, click here. This little niche marketing series continues, and what we need are examples. Fortunately, I have them. Note: if you’re new to this series, please go back and start with the first post. In the second part of this series, I listed the various books I have published and which are currently still on the […]
Fun, Fun, Fun, A Little Advice, and More Fun
I’m going to start with the thing that’s not as much fun as everything else. That’d be the little bit of advice. I have a new book out, which is called How Writers Fail: Analysis and Solutions. The topic is dark, but the book is uplifting, especially if you have some of the issues I’m dealing with here. If you know or if you are […]
Business Musings: A Few General Marketing Strategies (Niche Marketing Part 4)
For A Free Audio Version of This Blog, Click Here. At the risk of overwhelming you all, I’m going to discuss strategies for niche marketing before I get specific. Please note that this is the fourth post in a series on niche marketing. Please look at the previous three posts so that you know where I’m coming from, particularly last week’s post. And remember, that […]
Business Musings: A Few Benefits of Niche Marketing (Niche Marketing Part 3)
For an audio version of this blog, click here. I dithered a lot before starting this post. I wanted to show you how to pare that long list of mine that I featured in the previous blog down into something manageable, to show how niche marketing is done in an effective manner. But I couldn’t get myself started. Granted, I had a very sick cat […]
Two New Books To Get You Through The Weekend
I ended up being in two Storybundles in the month of June, both with new books exclusive to the bundles. Bundle The First The first, the Epic Elves Storybundle, appeared just this week, and wow, am I excited about it. Curated by one of my favorite writers, Anthea Sharp, the bundle is filled with ten writers, a few new to me whose work I can’t […]
Business Musings: One Thing Versus Many (Niche Marketing Part Two)
For an audio version of this blog, click here. This summer, we have finally decided to revamp a number of things about our business. Dean and I started WMG Publishing over 13 years ago, and based it on the traditional publishing model. Back then, we didn’t see that traditional publishing would make itself mostly irrelevant. We figured traditional publishing and self-publishing would exist side-by-side. That’s […]
Recommended Reading List: April 2023
Wow, am I late on this. No, I have not dropped the Recommended Reading list, but it was the one thing that could go by the wayside during one of my busiest springs ever. So I have two months of reading list to get to. I hope to finish this by the end of June…before June’s list is due in July. Fingers crossed! I’m amazed […]
Business Musings: Niche Marketing Part One
For an audio version of this blog, click here. Niche marketing has existed since the beginning of marketing. Back in the day, though, companies didn’t call it “niche” marketing. These places marketed to their category or their type. The idea that something could be marketed to everyone was a mid-20th century idea, bolstered by television. When programs went out to 120 million viewers or more […]
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