To do modeling for the next year of your business, you need to be as clear-eyed as possible. You should research trends for your business for similar economic times, if you can.
Then you figure out as best you can what your future will be.
Here’s how you do it.
In August, I noted a slowdown in all of our businesses, from the retail stores we own to the books we sell online to the willingness of people to sign up for online workshops.
I figured that this 2016 election was so vituperative and consumers were so spooked, they weren’t spending money, and this was unusual. So I investigated. What I discovered was very different from my expectations.
I’ve now read two books in a row in which our female protagonist wanders into a graveyard in the middle of the night in the pouring rain despite no-trespassing signs, forgets her phone (or leaves it charging) in the car, and gets attacked by the bad guy, all the while worrying about ruining her very expensive clothing. And these books were written by women. Neither […]
The Business Rusch: How E-Books Will Save Big Publishing (Changing Times Continued) Kristine Kathryn Rusch In my very first post in this long series of linked topics, I advised anyone who cared about publishing to keep up with the day-to-day industry news. I wrote that blog post in my spare time over four days and I noted: “In four days, some parts of the [publishing] […]
The Business Rusch: Fighting The Last War Kristine Kathryn Rusch Military historians have a saying: Generals usually fight the last war. What this means is simple: the generals running a new war make plans based on the previous war. The concept actually makes sense. Generals usually had a lower rank in the previous war. They watched comrades die senselessly due to mistakes that should never […]