Business Musings: Direct: The Year in Review Part 8

On January 6, 2023, Michael W. Lucas made a rather important announcement on his blog. He wrote, in all caps: AMAZON IS NO LONGER MY BIGGEST INCOME SOURCE. It’s not that he added a consulting business to his writing income, or started doing in-person speaking gigs. He didn’t get a day job. Instead, he’s been, […]

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Business Musings: The Year in Review Part 3: Bestsellers

In my Pocket Reader app, I stored a September article from BBC News as much for the article’s title as its content. That title? “When Is A Bestseller Not Necessarily A Bestseller?” I think that’s been the burning question in publishing for the past ten years. Bestsellers haven’t entirely lost their meaning, but they’re not […]

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New Stories, New Branding, Lots of Fun

The Holiday Spectacular Kickstarter has arrived. I’m so excited about this year. (Okay, I’m excited about every year’s Spectacular, but this one is particularly fun). This year, we finally found the branding that we’ve been searching for, by bringing in well-known cover artist Bob Giordano to do the covers…of all of the books, even the […]

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Business Musings: Advertising, Marketing, and Connection

Every time I turn around, someone is talking about advertising. It seems like every news story mentions it. Many of the magazines I subscribe to mention it. When I go on social media someone is discussing it. Right now, every business article that revolves around Hollywood or movies or TV mentions advertising, because it’s changing. […]

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