I’ve been doing a series on licensing for writers, which is subtitled “Rethinking the Writing Business.” Normally, I would put this particular blog as Part 8 of the series, but I’m afraid that would prevent a number of people from reading the post. And I think all writers need to read this blog post, whether they’ve read the previous licensing posts or not. Initially, I […]
We’ve been deep in the licensing business for six weeks now (more if you follow me on Patreon), and it’s time to take a different perspective for the next two weeks or so. We’ll be diving deeper into licensing and the things we need to do for licensing—going back into the weeds, as it were, in the next couple of weeks, but licensing has been […]
The eagle-eyed among you will note that we changed the cover of the brand-new Kristine Grayson release about two weeks after the book came out. Allyson Longuiera, the publisher of WMG and our designer, discusses the reasons why in her blog of a few weeks ago. The short version is really simple: the art on the cover appeared on another book first. Another fairy tale […]
Everyone who read the previous post on inventory and the things you needed to do to manage your inventory freaked out. Or, rather, everyone who communicated with me afterwards ran the scale from mildly freaked out to majorly freaked out. And I must confess: the idea of going through all of my inventory, with an eye to licensing every little piece, freaks me out as […]
At WMG Publishing, they call me Tom Hanks in The Room. What they’re referring to is the movie Big, in which 13-year-old Tom Hanks works for a toy company. He’s the guy in the room, playing with toys, and saying, “Wouldn’t it be cool if the toy did this? And that? And what about a different toy that does this and that?” I can come […]
I know some of you worried after the first post about the licensing business that you wouldn’t be able to do any of this until you were famous, or until your project is as big as Game of Thrones. That’s incorrect. You can do it as a relative unknown with a brand-new project, if you go about it correctly.
When a writer dies, usually one of three things happens to her writing estate: It goes dormant. This is the most common thing. Most heirs have no idea how to deal with the mass of writing and published materials left over. The heirs might noodle with it for a while, but after that, they’ll accidentally or maybe even purposely forget about it. It gets subsumed […]
An introduction to the Licensing Expo blogs that will appear here all summer long.
I didn’t mean to go down the rabbit hole this afternoon. I blame Led Zeppelin. Seriously. I blame them. In mid-May, I flagged an article on Rollingstone.com titled “The Eternal Revenue Stream of Led Zeppelin.” I had no real idea what the article was about, but I figured it might be important for writers, because the music business is always way ahead of the next […]
As I write this, the Las Vegas Licensing Expo is over three weeks away. When this goes live, it’s less than a week away. The expo, which is the biggest of its kind in the world, puts licensors together with licensees, and allows people with intellectual property to perhaps license it to someone who wants to produce some kind of derivative work. If you didn’t […]