Business Musings: Die Hard (Licensing)

In July of 2018, Bruce Willis emphatically stated (at his Comedy Central roast) that the 1988 movie Die Hard, which made him an action star, “is not a Christmas movie.” It is, he said, “a goddamn Bruce Willis movie!” Well, yeah, Die Hard is a Bruce Willis movie because it’s hard to imagine anyone else in the role of John McClane. Arnold Schwarzenegger turned the […]

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Business Musings: Paradigm Shift (Rethinking The Writing Business Part 16)

I knew, when we planned this year’s Business Master Class, that bringing in a representative from the Global Licensing Group would be essential for the business-minded writers who were attending. I did not realize how essential. One of the reasons it was so essential was Deidre Manna-Bratten herself. She came in as prepared as a non-writer could be to explain licensing to a bunch of […]

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Business Musings: But I Can’t Afford…(Rethinking The Writing Business Part 15)

As I’ve worked my way through this series, I’ve panicked many of you. I’ve panicked myself. Switching your focus from being a writer of a few books to running a business based on licensing is a lot of work, not just mentally, but with time management and yes, with money management. If you haven’t read the early parts of this series, start here  and then […]

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Business Musings: Three Kinds of Writers (Rethinking The Writing Business Part 14)

In the middle of September, an article on Medium.com went viral. In an article titled “How To Lose A Third of A Million Dollars Without Really Trying,” the writer managed to blame everyone but herself for her stunning ignorance of the business of writing and publishing. I wouldn’t normally link to that kind of ignorance, but I feel it’s important here, for this blog post, […]

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Business Musings: Expect Failure

Not too long ago, I made a suggestion to someone I’m working with. I thought we should send our project to a Big Name Magazine, for consideration in one of the many things they’re doing. (Yes, I’m being deliberately vague.) The response I got from my partner on this project was purposely discouraging, questioning my desire to even try because Big Name Magazine gets thousands […]

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Business Musings: Money 2 Licensing Out (Rethinking The Writing Business Part 11)

So, those of you who regularly read this blog are thinking, now are we going to talk about how much we can earn? Yeah, kinda sorta. I want those of you who haven’t yet read this series to read two posts: the decision tree and the first post on money. (Actually, I’d love to have you read the entire series, but that’ll take some time. […]

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Business Musings: Money 1 Licensing In (Rethinking The Writing Business Part Ten)

See that piece of art at the top of this post? I licensed that cartoon through Canstock Photo, which I generally use for these posts. There are other stock art licensing sites, and WMG Publishing uses a bunch of them. I’m sure many of you do too. The license I agreed to for this particular piece of art is pretty standard. I paid a few […]

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Business Musings: Time Management Again (Rethinking The Writing Business Part Nine)

So I freaked some of you out with the Decision Tree for licensing projects, which was the subject of the last post.  I know this because many of you defaulted to the tried-and-true “I’m not famous enough yet,” which I dealt with in the previous post. The thing is, folks, you license your writing/work/characters/setting the moment you send it into the public sphere, whether you […]

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Business Musings: The Decision Tree (Rethinking The Writing Business Part Eight)

At a dinner a few nights ago, Dean said that he was having trouble figuring out how to talk about some of the steps we make in licensing. Dean’s the one who is the face of our workshops, and we’re doing one that chronicles the transition we’re making at WMG Publishing from a publishing business to a licensing business. (You can join it that transition […]

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Business Musings: Expect Success

I’ve been doing a series on licensing for writers, which is subtitled “Rethinking the Writing Business.” Normally, I would put this particular blog as Part 8 of the series, but I’m afraid that would prevent a number of people from reading the post. And I think all writers need to read this blog post, whether they’ve read the previous licensing posts or not. Initially, I […]

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