Business Musings: Niche Marketing Part One

For an audio version of this blog, click here. Niche marketing has existed since the beginning of marketing. Back in the day, though, companies didn’t call it “niche” marketing. These places marketed to their category or their type. The idea that something could be marketed to everyone was a mid-20th century idea, bolstered by television. […]

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Business Musings: Assessing Pandemic Damage (A Process Blog)

To Get a Free AI Audio Version of this blog, click here. I suspect spring in Las Vegas will always have reminders for me. In those first dark days of the pandemic, when we were wiping off our groceries and viewing our neighbors with great suspicion, when we were wearing cloth masks that were makeshift […]

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