publishing – Page 5 – Kristine Kathryn Rusch

Business Musings: Life Happens (A Process Blog)

August 16, 2023August 13, 2023Kristine Kathryn Rusch7 Comments

For an audio version of this blog, click here. Because of various health issues, I’m behind on the Niche Marketing blogs. I am better, but struggling to catch up. I’ll be back on Niche Marketing next week. Until then, here’s a blog I wrote in July just in case the health issues got in the […]

Business Musings: The Problem With Skimping (Niche Marketing Part 8)

August 9, 2023August 7, 2023Kristine Kathryn Rusch7 Comments

For an audio version of this post, please click here. I had nearly a dozen conversations in July with writers who told me why they did not use Shopify for their online store. Instead, these writers used dated products that were the Big Thing in 2015 or freebies from the web (which is scary, when […]

Business Musings: Another Example (Niche Marketing Part 7)

August 2, 2023July 30, 2023Kristine Kathryn Rusch3 Comments

To download a free audio version of this post, click here. I had this post all planned. I was going to use a novella I was writing in my Santa Series, under my Grayson name. I started the novella at the end of June, and planned to finish it within a week, so that we […]

Business Musings: Applying Niche Marketing (Niche Marketing Part 6)

July 26, 2023July 16, 2023Kristine Kathryn Rusch2 Comments

For a free audio version of this post, click here. My plan all along for this series was to take a few projects of mine and use them as examples of ways to apply niche marketing thinking to books. It took me a while to get here. If you want to see some real world […]

Business Musings: One Thing. Maybe One And A Half. (Niche Marketing Part 5)

July 19, 2023July 16, 2023Kristine Kathryn Rusch8 Comments

To get a free audio version of this post, click here. This little niche marketing series continues, and what we need are examples. Fortunately, I have them. Note: if you’re new to this series, please go back and start with the first post. In the second part of this series, I listed the various books […]

Fun, Fun, Fun, A Little Advice, and More Fun

July 18, 2023July 17, 2023Kristine Kathryn RuschLeave a Comment

I’m going to start with the thing that’s not as much fun as everything else. That’d be the little bit of advice. I have a new book out, which is called How Writers Fail: Analysis and Solutions. The topic is dark, but the book is uplifting, especially if you have some of the issues I’m […]

Business Musings: A Few General Marketing Strategies (Niche Marketing Part 4)

July 12, 2023July 11, 2023Kristine Kathryn Rusch1 Comment

For A Free Audio Version of This Blog, Click Here. At the risk of overwhelming you all, I’m going to discuss strategies for niche marketing before I get specific. Please note that this is the fourth post in a series on niche marketing. Please look at the previous three posts so that you know where […]

Business Musings: A Few Benefits of Niche Marketing (Niche Marketing Part 3)

July 5, 2023July 5, 2023Kristine Kathryn Rusch2 Comments

For an audio version of this blog, click here. I dithered a lot before starting this post. I wanted to show you how to pare that long list of mine that I featured in the previous blog down into something manageable, to show how niche marketing is done in an effective manner. But I couldn’t […]

Two New Books To Get You Through The Weekend

June 30, 2023Kristine Kathryn RuschLeave a Comment

I ended up being in two Storybundles in the month of June, both with new books exclusive to the bundles. Bundle The First The first, the Epic Elves Storybundle, appeared just this week, and wow, am I excited about it. Curated by one of my favorite writers, Anthea Sharp, the bundle is filled with ten […]

Business Musings: One Thing Versus Many (Niche Marketing Part Two)

June 28, 2023June 25, 2023Kristine Kathryn Rusch1 Comment

For an audio version of this blog, click here. This summer, we have finally decided to revamp a number of things about our business. Dean and I started WMG Publishing over 13 years ago, and based it on the traditional publishing model. Back then, we didn’t see that traditional publishing would make itself mostly irrelevant. […]