Business Musings: The Branding Surprise

Over the weekend, I headed to traditional publishers’ websites and look at their paranormal romance covers only to discover…that the damn books are branded like urban fantasy or like an E.L. James knockoff or like a cookbook or travelogue. All of this points out a huge problem in the paranormal romance genre. There’s nothing that screams modern paranormal romance. Believe me when I tell you that readers look for such things.

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The Business Rusch: The End of The World as We Know It

If you read mainstream publishing news, like I do, occasionally your head will explode. Or you’ll run around in a panic, turning into one of those long-haired barefoot New Yorker cartoon characters, carrying a sign saying that the world is about to end. For many in traditional publishing, the world is ending. Their clout is […]

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