Business Musings: The Year in Review Part 2: Traditional Publishing

In the course of this insane year, in which the news cycle was on overdrive in every single industry, and the Western world (which is what I mostly follow) spent all of its time splitting into factions and screaming at each other. In a year that had a moment of holy crap, are we really […]

Continue Reading

Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As […]

Continue Reading

Business Musings: Types of Brands (Branding/Discoverability)

I’ve been talking to myself lately. Actually, I’ve been talking back to podcasts, vlogs, and emails. Ever since I said I would be doing a series on branding, I’ve gotten links to great branding tips. (Please, keep them coming.) Every single link I received that dealt with branding from a writer’s perspective talked about cover […]

Continue Reading

Business Musings: The People in Our Offices

I’m tired. Emotionally tired. My world is changing, and personally, I wasn’t prepared for it. That my world is changing while the greater world—the real world—is also changing is just serendipity, I guess. I’ve blogged about the larger changes, just a bit, talking about how to write in dark times, but some of that post […]

Continue Reading