For a free audio version of this post, click here. My plan all along for this series was to take a few projects of mine and use them as examples of ways to apply niche marketing thinking to books. It took me a while to get here. If you want to see some real world […]
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To get a free audio version of this post, click here. This little niche marketing series continues, and what we need are examples. Fortunately, I have them. Note: if you’re new to this series, please go back and start with the first post. In the second part of this series, I listed the various books […]
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I’m going to start with the thing that’s not as much fun as everything else. That’d be the little bit of advice. I have a new book out, which is called How Writers Fail: Analysis and Solutions. The topic is dark, but the book is uplifting, especially if you have some of the issues I’m […]
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For A Free Audio Version of This Blog, Click Here. At the risk of overwhelming you all, I’m going to discuss strategies for niche marketing before I get specific. Please note that this is the fourth post in a series on niche marketing. Please look at the previous three posts so that you know where […]
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For an audio version of this blog, click here. I dithered a lot before starting this post. I wanted to show you how to pare that long list of mine that I featured in the previous blog down into something manageable, to show how niche marketing is done in an effective manner. But I couldn’t […]
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I ended up being in two Storybundles in the month of June, both with new books exclusive to the bundles. Bundle The First The first, the Epic Elves Storybundle, appeared just this week, and wow, am I excited about it. Curated by one of my favorite writers, Anthea Sharp, the bundle is filled with ten […]
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For an audio version of this blog, click here. This summer, we have finally decided to revamp a number of things about our business. Dean and I started WMG Publishing over 13 years ago, and based it on the traditional publishing model. Back then, we didn’t see that traditional publishing would make itself mostly irrelevant. […]
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For an audio version of this blog, click here. Niche marketing has existed since the beginning of marketing. Back in the day, though, companies didn’t call it “niche” marketing. These places marketed to their category or their type. The idea that something could be marketed to everyone was a mid-20th century idea, bolstered by television. […]
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I know, I know. The title is a terrible pun. But it’s also appropriate. I curated the 2023 Write Stuff Storybundle. It’s full of career-enhancing advice…and there’s a free workshop too. (Okay, free if you pay $20 for the bundle. But that’s a savings of $130, plus you’ll get twelve ebooks.) I’m going to put […]
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For an audio version of this blog, click here. I opened a can of worms in my own head when I wrote last week’s blog which I titled “Stars.” The post deals with the fact that there are no big names in entertainment any longer, except for legacy names, like Harrison Ford in movies and […]
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