Business Musings: The Branding Surprise

Over the weekend, I headed to traditional publishers’ websites and look at their paranormal romance covers only to discover…that the damn books are branded like urban fantasy or like an E.L. James knockoff or like a cookbook or travelogue. All of this points out a huge problem in the paranormal romance genre. There’s nothing that screams modern paranormal romance. Believe me when I tell you that readers look for such things.

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A New Short Story, A Holiday Bundle, And A Secret

I knew the secret would catch you all. 🙂 Last year, Kevin J. Anderson invited me into his first holiday anthology (along with Dean and many of our good friends who happen to be writers). I strongly recommend one of my all-time favorite stories which Kevin reprinted in that anthology in the special holiday recommended […]

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The Business Rusch: Branding (Discoverability Part 6)

Last week, I got taken to task all over writer communities on the internet (and probably in writers’ group meetings as well) for telling writers with only one or two books out not to worry about promotion. The response I got in the comments to last week’s blog were mild compared to the vitriol my […]

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